At El Michoacáno, Nacho is collecting drug money as Hector reads a newspaper nearby. Krazy-8 arrives to deliver his returns, but Nacho finds that he has come up short. He initially allows Krazy-8 to leave, but at Hector's prodding, drags Krazy-8 to the back of the restaurant and beats him. That night, while working at his father's upholstery shop, Nacho feels pangs of guilt and injures himself at a sewing machine.
Kim makes her closing argument before the bar association, arguing that Jimmy has made good contributions to society through his elder law practice. She further argues that Jimmy's actions were caused by Chuck's past persecution. Meanwhile, Rebecca takes a taxi to Chuck's house, but Chuck, devastated by the outcome of his scheme against Jimmy, does not answer the door. The state bar rules to suspend Jimmy's law license for a year.
While Jimmy and Kim celebrate the verdict at Wexler McGill, Rebecca drops by the office and tells them that she spent an hour trying to talk to Chuck. Rebecca pleads with Jimmy to make amends with Chuck, reasoning that he is mentally ill and vulnerable, but Jimmy tells her that he no longer regards him as his brother. Rebecca realizes that Jimmy never brought her to Albuquerque to help Chuck as he claimed, and bitterly tells him that Chuck was right all along.
Mike accompanies Stacey to a support group, where she talks about how she and Kaylee are coping with Matt's death. Outside, Stacey tells Mike that she has volunteered him to help build a playground, recounting a story Matt told her about helping Mike pour concrete for his garage. Meanwhile, Chuck reluctantly lets Howard into the house. Over some 35-year-old Macallan scotch, Howard tries to dissuade Chuck from further fighting with Jimmy, telling him that the effort would be better spent on the future. Chuck seemingly agrees. After he sees Howard off, Chuck removes the battery from his tape recorder and forces himself to hold it.
Jimmy and Francesca call all of his clients to inform them of his one-year "sabbatical." For his last call, Jimmy contacts a client who recognizes him from his "Fifi" commercial. Remembering that he can't air new commercials while under suspension, Jimmy rushes to contact a local TV station to pull it off the air. Because he pulled out of his station's contract early, Jimmy is out $4,000. Now that Jimmy is suspended, Kim considers closing the office and letting Francesca go. Jimmy refuses to do so, but knows he needs to find a new source of income to pay for WM's expenses while he is unable to practice law.
Jimmy approaches the owners of a carpet store, pitching to shoot a commercial for their business on a cheap budget and broadcast for free. The owners briefly consider the offer, but balk when Jimmy explains that he has to shoot the commercial immediately. When Jimmy informs Joey's film crew of the news, he is struck with inspiration after the make-up artist suggests that he shoot a commercial for himself. Jimmy and the film crew drive to the TV station to shoot an impromptu ad in front of nearby antennas and satellite dishes. Unwilling to go from "Jimmy the Lawyer" to "Jimmy the Commercial Salesman", opens the artist's makeup satchel exclaiming he's going to "Karloff this thing."
At the Los Pollos Hermanos chicken farm, a truck arrives to drop off restaurant supplies, after which Victor and Tyrus retrieve several pouches of drugs from a false bottom in the trailer. Nacho and Arturo are there to collect some of the pouches, but Nacho moves to collect six instead of five, causing Victor to pull a gun on him. When Nacho explains that Hector is expecting for him to collect six, Tyrus calls Gus by cell phone, who gives his approval. Gus is looking at an industrial laundry that is for sale. After browsing the place, he steps into a car driven by Lydia Rodarte-Quayle and tells her that "it could work."
Donning a foil suit, Chuck walks to downtown Albuquerque and struggles to make his way through the brightly-lit business district. He finds a payphone and tries to contact Dr. Cruz, but is told to leave a message.
Back at El Michoacáno, Nacho tells Hector about his encounter with Gus's men. While Arturo takes a phone call outside, Hector tells Nacho that he wants to use his father's upholstery shop as a new front business; Nacho resists, telling Hector that his father has no involvement in the drug trade. Arturo tells Hector that Tuco attacked another inmate and a guard in prison and has wound up in solitary. Hector's anger triggers a coughing fit, but he recovers after being given pills by Arturo. Nacho sees a pill on the floor and conceals it with his foot.
At Kim's place, Jimmy explains his new business plan: to air a "commercial for commercials," offering the services of himself and his film crew to shoot ads for small businesses and putting them on the remaining airtime in his contract from the TV station. Jimmy shows Kim a videotape of the tacky commercial, in which he wears a disguise and uses the pseudonym "Saul Goodman." Kim, taken aback, notes that Saul has "a lot of energy," but Jimmy says that it's "just a name."
- Julian Wondolowski as Transient
- When visiting Chuck, Howard has a bottle of alcohol marked 1966 and Howard tells Chuck that it is thirty-five years old, which lead to some confusion with fans over the time period of the episode. However, the thirty-five years of aging refer to the period between production and bottling, since aging stops at that point, meaning that the alcohol was bottled either in 2001 or 2002, with it being consumed in 2003, when the episode is set.
- This episode marks the earliest chronological appearance of Lydia Rodarte-Quayle, who first appeared in Breaking Bad.
- This is the first time Gus and Lydia are shown together, even though they knew each other in Breaking Bad.
- Jimmy drinks his champagne in a Davis & Main coffee mug.
- The phone number seen in the "Saul Goodman Productions" commercial, 505-842-5662, is a working number. If called (NOTE: Long distance charges may apply), a recorded message from "Saul" plays inviting the caller to leave a message.
- Filming Locations
- In the scene where Chuck goes out walking downtown to make a phone call he is seen walking past the Kimo Theatre - 23 Central Ave SW, Albuquerque, NM 87102
- Chuck stops at a payphone located in front of an Indian Jewelry store - 510 Central Ave SW, Albuquerque, NM 87102. There is no pay phone located under the sign post with the 1880 on it in real life. (Prop Phones)
- Rebecca: "You got what you wanted. Now it's time to do what's right."
- Jimmy: "Yeah... no."
- Rebecca: "Jimmy, he's still your brother."
- Jimmy: "Not anymore, he's not."
- Rebecca: "Chuck was right about you all along. He's mentally ill, what's your excuse? Enjoy your champagne."
- —Rebecca asking help to Jimmy about Chuck.
- Howard: "Chuck, you're at a crossroads. You can keep looking backwards, stay focused on your brother, what he's up to, or you can go forward. And Chuck. listen to me. Jimmy's just not worth it. Where would we be if, say, Clarence Darrow had deveoted the best years of his life to supervising ne'er-do-well relatives? Think of the cases he wouldn't have taken, the injustices that would have gone unanswered. What a waste. I say, put your energy into the future. Anything else is a waste of your time and intellect. What do you say?"
- Chuck: " [After a moment] To new beginnings."
- —Howard trying to remobilize and remotivate Chuck around a very good bottle of alcohol.
- Kim: "Saul Goodman?"
- Jimmy: "Yeah, like, it's all good, man."
- Kim: "That guy has a lot of energy."
- Jimmy: "It's just a name."
- Kim: "Uh huh."
- —Kim and Jimmy about the fake name used by Jimmy in his commercial.
- Colas De La Libra De Perros by Francisco Sarrmiento
- Con Que Frecuencia by Francisco Sarrmiento
- Methadone by Chuy Flores