Joey Dixon is a college student whom Jimmy McGill hires as his personal camera operator.
Jimmy hires Joey and his partner to film him pleading for sympathy. While they are filming, a worker falls off of a billboard. Jimmy rushes up to save the man, while Joey films the whole ordeal and the footage later ends up on the news. ("Hero")
Jimmy has a meeting with Joey and his partner about making another commercial for his own law firm. ("Inflatable")
Jimmy takes Joey, his partner and an elderly man named Fudge to a military base in order to get some footage for his commercial. He has Fudge pose as a mute World War II veteran so they can shoot in front of a rare plane. ("Fifi")
Jimmy takes Joey, his partner and a makeup artist to a local elementary school. Once the students have gone inside from recess, they set up on the playground, with the crew being positioned to film Jimmy standing in front of the flagpole. The shoot is interrupted when the school administrators come out, preparing to kick them out for trespassing. Jimmy manages to talk them down by convincing them that he's doing a documentary on a famous individual who went to the school, specifically Rupert Holmes. Though the makeup artist tries to protest that Holmes was actually from Britain, Jimmy is able to charm the administrators into acquiescing to his requests. ("Nailed")
- Joey's last name comes from a newspaper article shown on AMC's story sync for episode 4, "Hero".