"The guy drives a ten-year old Volvo! It's brilliant!"
Hank Schrader[src]
The Volvo V70 was Gustavo Fring's car.


Gus's car represented how he was able to hide in plain sight. Such a modest and unassuming vehicle would not attract attention or arouse suspicion for his true great wealth. This is similar to how Walter White owned a 2004 Pontiac Aztek. The vehicle made a number of significant appearances in the show, such as when Walt was told by Hank to put a GPS tracker on it ("Hermanos"), or when Walt attempted to car bomb Gus ("End Times")